Continuing on with the mini series #smilewithnate, in todays little article, I want to take you through some tips and tricks on preparing for your photoshoot
Using Your Marketing Budget To Visually Tell Your Business Story
In todays final article in the series #smilewithnate I am going to talk to you about photographic prints. As a photographer in the digital age, we have become accustomed to snapping photos on our electronic devices, storing them on a computer and never printing them off, but as a business owner, you understand the importance of creating a warm and welcoming atmosphere for your customers and employees
My goal with my photography is to encourage you to change that mindset. Think of the photography as a marketing cost, think of the whole story, from the start of the shoot to the end with a physical product that showcases your business awesome.
A visually appealing space can not only boost morale, but also leave a lasting impression on those who enter. And the best way to achieve this is by incorporating photographic prints into your interior design.
Lets Chat About The Benefits Of Making The Most Of Your Marketing Budget
So what are the main benefits of investing your marketing budget into pieces of wall art
- Personalization: Photographic prints allow you to personalize your space in a way that reflects your business and its values. Whether it's landscape shots of the area, images of your products, or images that align with your brand's message, wall art adds a unique touch to your space.
- Creates a Mood: Wall art can also help set the tone for your space. For example, a serene landscape can create a calming atmosphere, while a bold abstract print can energize a room.
- Brand Awareness: Incorporating photographs into your interior design can also increase brand awareness. Choose images that align with your brand's message and display them prominently in your space. This not only reinforces your brand's message, but also provides a conversation starter for your customers.
- Employee Morale: A visually appealing workspace can improve employee morale and motivation. By incorporating wall art, you show your employees that you care about their work environment and the impact it has on their well-being.
- Long-lasting: Unlike other forms of decor, photographic prints are durable and long-lasting. They can withstand the wear and tear of daily use and retain their beauty for years to come.
- Exclusivity: Whether the client has exclusive rights to use the images, or whether the photographer can licence the same images to other clients
- Enhanced Aesthetics: Photographic prints can add a personal touch to any office space. Whether you choose to display images of your company's history, products, or team members, having visual representations of your brand will help create a welcoming and engaging environment.
How Much Should I Invest?
When it comes to budgeting for photographic prints as part of your business’s marketing strategy, it’s important to consider the cost of high-quality prints, frames or mounting, and any necessary installation services.
It may be tempting to go for the cheapest option, but keep in mind that the quality of the prints can directly impact the impression they make on clients and employees. It’s also important to consider the longevity of the prints and the value they will bring to your business in the long term.
I encourage you to think of photography as a “high end end product” and to set aside around 50% of of your marketing budget specifically for photographic prints. This way, you can ensure that you are getting the best quality prints to represent your brand and create a lasting impression.
Tax Benefits
Disclaimer: I am not an accountant, I would recommended to consult a accountant to ensure that your expenses are correctly accounted for and that you are taking advantage of all eligible tax reliefs.
With a UK business, you could potentially claim back the cost of a photography session as a tax deductible expenses. It would depend on the specific circumstances of the photography session and how it relates to the business.
If the photography session is used for business purposes, such as for marketing materials, product photography, or for use in the business’s annual report, it may be considered a legitimate business expense and therefore eligible for tax relief.
As with all marketing costs and expenses, and anything relating to tax, It’s important to keep receipts and documentation of all business expenses, including the cost of a photography session, and to consult a tax advisor or an accountant as they can advice on what you can claim back the expenses as a tax deduction.
Final Notes
I hope you have enjoyed this article, it has been a fun one to write, as I tell all my clients, your business deserves to be pampered, you need to change your mindset, for it to be successful, for you to enjoy a great work life balance, and to make the most out of all your investments, not just photography, you need to visually tell your story.
Relating back to my previous articles and why this was my chosen article to end on, a properly though out and budgeted photoshoot is the best expense you can put on a business. Stock images are generic they don’t actually relate much to your business and can cost just as much or more than a actual photoshoot, and with my packages you get a generous amount of licenced images that can be used for things such as wall art and photographic prints.
